Mom Biz Academy

The Life Balance Myth

Lara Galloway — Sat, 26 May 2012 05:01:41 +0000

In this month’s Business Clinic, Lara hosts Michelle McCullough

What is Covered:

- Symptoms of the Life Balance Myth
- Taking a closer look at your most important ROLES and less at your to do list
- How your calendar and schedule can HELP you accomplish more and have more energy
- How to get spouses, kids, friends, bosses and others enrolled in your goals, dreams, business and activities
- Creating focus
- High performance and energy”

Michelle McCullough is a speaker, strategist, success expert and serial entrepreneur. She helps busy professionals find success where work and life intersect. Michelle was working as a consultant for entrepreneurs when she discovered that most problems in business often have a root or consequence in a personal problem. That realization led her to develop “The Life Balance Myth,” a program that utilizes a simple plan to empower individuals to shatter illusions, gain fulfillment and create a thriving business AND a successful and meaningful personal life. This is something she has personally mastered as she runs 3 profitable businesses while still calling herself a “stay-at-home mom” to 2 kids ages 4 and 2. Michelle is a natural speaker and has wowed audiences large and small across the country. Whether it’s a group of high-powered entrepreneurs or a room full of high-energy youth, she captivates, motivates and inspires.

Copywriting For Authentic Promotion

Lara Galloway — Wed, 18 Apr 2012 19:37:17 +0000

In this month’s Business Clinic, Lara hosts Cathy Goodwin

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What is Covered:

What is copywriting and how does it differ from other forms of content creation?

How did you become a copywriter?

Why do so many business owners say, “I hate to write about myself?” And how do you turn that around?

As a copywriter you use some tested, proven words and headlines – almost like a formula. Doesn’t that mean you sound artificial and sales-y?

One technique we’re hearing a lot about is story telling. How can we use stories to promote ourselves with authenticity?

You’ve just begun talking about communicating your business personality. What do you mean by business personality and how does that affect your marketing?

You’ve been talking about how business owners promote themselves. How does that fit with the idea of focusing on a niche – focusing on the client, not the service business owner?

When does copywriting fit into our online marketing? Doesn’t all this come after we choose a design and a logo?

Every mom entrepreneur marketing herself online needs to understand copywriting whether she writes her own or not. We are going to dig deep in our conversation with Cathy on the 18th and if you want even more help, Cathy is inviting us to attend her free teleseminar on April 26. For more details click here!

Cathy Goodwin is a copywriter and online marketing strategist, currently living in Philadelphia with clients all over the world. She works with

Facebook Timeline Changes: What you need to know

Lara Galloway — Wed, 21 Mar 2012 18:53:58 +0000

In this month’s Business Clinic, Lara hosts Dawn from DPK Graphic Design.

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March Ask Mom Biz Coach

Lara Galloway — Thu, 15 Mar 2012 08:37:20 +0000

Here is the call recording from the March Monthly Live Coaching call with Lara:

Pros & Cons of Controversial Marketing

Lara Galloway — Tue, 22 Nov 2011 15:53:21 +0000

Have you ever been completely outraged by some ad you saw on TV, in print, or online? We all have. Sometimes it’s a brilliant ply on the part of marketers to generate buzz and get tons of attention. And we mom entrepreneurs all know visibility to your target market is critical. But there can be a downside to this kind of messaging…or is there?

Listen to internet radio with Lara Galloway on Blog Talk Radio

The Importance of Networking

Lara Galloway — Thu, 25 Aug 2011 00:22:50 +0000

Being a solopreneur can be lonely and isolating, even with all the fantastic social media that connects you virtually to so many others. But sometimes, you have to make it a priority to get out of your office and spend some time with other people.

I’m broadcasting live from Grand Junction, Colorado, where I have just delivered a keynote speech to a group of women who have inspired me to write about the importance of networking.

Listen to internet radio with Lara Galloway on Blog Talk Radio

The Mom Biz Academy has supported me in getting started on my business

Lara Galloway — Wed, 08 Jun 2011 14:26:28 +0000

The MBA program has been great on really getting me started on my biz and getting support. Also, In helping me find other Mompreneurs to talk with.

Biggest Challenge as a Mompreneur: Finding the time, energy and balance to run a biz, work full-time and be a Mom.

Recommends the Mom Biz Academy to: Any Moms who are trying to start a business. I am the only Mom I know of my circle of friends who is doing so. I would definitely recommend you to anyone I come across!

Lisa Moeller, Always, Genevieve & Lucy - I am a mother of two, step-mother of one, and have a wonderful husband. I am a graphic designer (for 15 years now). I have traveled the world. And have finally started my own business! Hope you enjoy my work!

Finding the time, energy and balance to run a biz, work full-time and be a Mom.

For mompreneurs who are ready to take their business to the next level

Lara Galloway — Thu, 02 Jun 2011 20:21:42 +0000

The built-in community of mompreneurs at the Mom Biz Academy is important to me, and has helped when I’m looking for support. It helps knowing that they [MBA Community Members] know exactly what I’m going through.

Recommends the Mom Biz Academy for: Mompreneurs who are established in their business, but are ready to take their business to the next level.

Rebecca Buscemi, of The Savvy Women’s Business Solution, helps professionals and businesses to cut marketing costs and increase their visibility across the Internet. An expert in Social Media marketing, her professional experiences are with mom entrepreneurs, women in business and organizations of all types. She effectively streamlines and automates her clients’ social media presence through consulting, coaching and professional speaking.

Mompreneurs who are established in their business, but are ready to take their business to the next level.

I feel like I am getting too much help and knowledge!

Lara Galloway — Tue, 17 May 2011 20:12:57 +0000

The price is totally affordable and I feel like I am getting too much help and knowledge! The goals I have achieved have been:

I have got my products in stores in my local area.
I have changed my newsletter to a free-mium

On why the MBA Community is important to her: Knowing that other women out there are moms who run their businesses and run their families too and are good at it really resonates with me.

Recommends the Mom Biz Academy for: Any moms who need to find that balance between their businesses and their families and want that support from other moms who are doing the exact same thing.

My name is Aly Porter and I am a wife and mom to 2 little girls.

I became a small business owner a few years ago and it was the best thing that ever happened to me! I love what I do! Ever since we’ve have been married my hubby and I have always lived in college towns. Looking around, I found that people were looking for a way to make their little ones part of their graduation day and that is when my business began! I make little Graduation Caps and Gowns for babies! You can see pictures on my website: www.kinderkeepsakes.com. The moms and dads who are finishing up school or grad school, can’t put down their diploma fast enough to pick up their little co-eds, all decked out for graduation day. In

The Mom Biz Coach knows what mom entrepreneurs need

Lara Galloway — Tue, 17 May 2011 19:59:23 +0000

I joined the Mom Biz Academy because I knew from previous interactions with her that Lara really knows what mom entrepreneurs need. The opportunity to have her share her expertise and answer my questions on the Forum and during the monthly Q&A calls was a big part of why I joined the program. I have not been disappointed. Further, I have really been impressed with the quality of the monthly business clinics, and the support and willingness to share helpful information from the other members in the group make the membership a true value.

Dr. Kathleen Cuneo, Psychologist & Parenting Coach www.drcuneo.com

Kathleen Cuneo, Ph.D. is a psychologist, parent coach, and mom. Her mission is to help parents raise happy and healthy kids – without making themselves or their kids crazy! She provides education and support to parents through her websites www.dinnertogether.com, www.drcuneo.com, and www.kitchentableparents.com.